Web  |  Copy  |  Technical Writing  |  Other Writing Services  

Here is a partial list of clients with whom I have worked, along with brief descriptions of services provided, and links to a few samples.

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Affinity Internet acquired ValueWeb, a web hosting service, and found that much of the content needed to either be edited, revised, or created from scratch.  I helped overhaul confusing and cluttered information, streamline the copy, and simplify the language.

Bio-Hydration Research Lab claimed to have developed a method of re-arranging the cluster of molecules in water, resulting in rapid absorption into the system, increased hydration, and improved overall health.  Seeing an obvious market among the trendy and fashionably fit in places like LA, NY, and SF, they needed to get out their message quickly and effectively.  I developed the initial marketing and promotional materials for this fledgling company, including web content and technical documentation.  I take no responsibility for the water.

Carpe Diem Entertainment was a dual-citizenship company, based in both Los Angeles, California and Rome, Italy designed to help facilitate television, film and theater production between these two locations.  I helped Carpe Diem start their website and create promotional materials such as press releases, PR packets, and corporate biographies.  

Diagnostic Product Corporation is one of the worlds leading manufacturers of in vitro immunodiagnostic assays and instrumentation.  Among items I developed for DPC were product information documents, instrument user's manuals, and technical content for use by research and health professionals across the globe.

The most effective tool a marketing company has is the ability to convey their message.  After all, if a marketing firm can't tell you who they are, what they do, and why you should use them, they probably aren't a very good marketing firm.  E-DATA™ specializes in assisting businesses connect to one another by providing accurate contact information and other marketing services, and asked that I develop the content for their website that says as much, only in more detail and with a few specific examples.  See, thanks to me, now you and all their clients know what they do.

At the 2001 International Contemporary Furniture Fair in New York, giig & iggi design co. garnered significant attention for their cutting-edge vision for furniture and accessories.  Following up on that debut required crisp copy and I was able to provide the right blend of humor and sophistication to capture the effervescent nature of the company in press releases and other promotional materials.  One of the items was a biography of both "giig" and "iggi"

Typical online humor "e-zines" tend to have a lifespan about as long as that of the average fruit fly, and are often about as funny.  However, How2 managed to stay around for over two years, and even garnered a few awards for both design and content.  My contributions were at least partly to thank for that success, as I consistently provided enjoyable, informative, and entertaining content such as musings on the nature of dog treats to instructions on the best way to select a DVD player.  If only I had contributed a piece on how to recover from excessive self-congratulations ...

After achieving success as half the giig & iggi design team, "iggi" decided to fly solo producing sofas, tables, and clocks that are more works of art than basic furniture.  Along with marketing material and press releases, I wrote descriptions of products, using the same elegance and sophistication in the copy as are in the creations.

Hoping to broaden the recognition of the Italian film industry in the United States beyond Roberto Benigni and Federico Fellini, the Italian Film Institute dedicated itself to both education and information.  I worked closely with the founders, writing articles and web content aimed at film historians and fans with interest in the past, present, and future of the rich world of Italian cinema. 

Reflecting on a line from the movie Barton Fink as inspiration, I revised the original Job Lighthouse website giving it vitality and clarity.  I worked closely with the client to overhaul all of the content, as well as the site structure, navigation, overall aesthetic, and graphics to create an Internet presence that is clean and effective, while staying true to the client's vision.  Job Lighthouse now serves the HR needs of many of the most competitive and innovative Biopharmaceutical firms in Southern California.  Click here to see a sample of the original welcome page, and the revised version.  Oh, the line from Barton Fink that served as inspiration?  "Filling a basic human need ... a guy could do worse."

Consulting firms live and die by the clarity of their proposals and reports to clients.  Juarez and Associates, whose clientele includes private industry, public agencies, educational institutions, and the Federal government, asked me to edit a grant proposal regarding the implementation and management of programs to reduce gender inequity within countries in the Asia Near East (ANE) region they put together for the United States Agency for International Development (USAID).  I helped ensure their message was clear, accurate, and professional.  Naturally, Juarez and Associates got the grant.

So, Spirent Communications wants to launch this geek magazine, but they realize that while the content has the "geek" part down cold, the writing leaves a lot to be desired.  You know, small problems like split infinitives, maintaining tense consistency, too many passive sentences, and confusing words like 'then' and 'than.'  What do they do?  They contract me to be the Managing Editor, and save their reputation among publications without sacrificing their stature among über-nerds everywhere.

N-Vision Design is an independent graphic design & art direction company located in the balmy town of Shreveport, Louisiana, specializing in developing creative and imaginative graphics for their clients.  But, N-Vision needed the right content to merge with their graphical skill, and that is where I came in, crafting the text for a magazine ad campaign that complemented their images much like the beach does a perfect summer day.  In fact, the Bond ad won the Special Judges Award for Copy at the 2005 Addys.  

Taking on AOL is aiming about as high as you can in the ISP game, and in order to try and gain converts from the Internet Goliath, you need to entice them with more than just a hastily-produced logo and a strangely silly name.  I worked with NadaPC to define their nascent community by generating original content and creative marketing materials, driving subscribers to their service, and helping them nearly overcome the cumulative obstacles of a suspect business plan, poor funding, clumsy management, and questionable partnerships. 

nüf design has been doing some pretty innovative stuff, and needed someone to capture the creative dynamism and overall coolness of their designs and translate it into words.  I wrote descriptions of their furniture and home accessories, as well as product catalogue, assembly instructions, and a series of press releases for nüf, which, by the way, is fun spelled backwards.

Any company that has survived the mass dotcom extinction of 2001 has got to have more going for it than cool graphics and a huge bankroll.  Parago, Inc. provides its customers with efficient online business solutions, and complete customer care, proving that business can be successful on the web.  I worked with Parago to put their vision into words with web content and marketing copy.

Getting the best price when buying something is every shopper's goal, but trying to achieve that goal shouldn't be so complicated that paying more seems like a better deal.  I helped explain the how-to of navigating PriceGrabber's early search functions in a series of FAQs and interactive online help scripts.  Since then, PriceGrabber has become one of the more successful customer assistance sites on the web.  Coincidence?

UCLA can boast world-class academics, championship athletics, and leading student support services.  And while their academic and athletic accomplishments are well known, UCLA's student support programs are a bit more anonymous.  I worked closely with the coordinator of the Pre-Graduate/Pre-Professional Undergraduate Mentoring Program (PUMP), the Rosa Parks Program for Community Development, and the Teachers For Tomorrow Program in developing informational brochures and content for the web pages for these important, but often overlooked, services.  

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